Connect with Your Audience

​What’s in it for Me (WIIFM)
Most participants are interested in the “what’s in it for me.” These are questions they may ask, and I call these questions the Essential 6:

1. Why do I need to know this?
2. What do I need to do?
3. How will I do it?
4. How will I know if it is done right?
5. What can I do to improve?
6. How will success be acknowledged?

 
The content that is taught is based on the organization’s overall goals. The audience must be taken into consideration in developing the scope and sequence of what is taught. I